The Katrin Brand

Operating in more than 30 countries, our Katrin brand is well established across the Nordics and in all European countries.

As a part of Metsä Group, a responsible Finnish forest industry group producing high-quality products mainly from renewable Nordic wood, we are a strong and reliable business partner for successful, long-lasting customer relationships.  

With Katrin we strive to make life and operations with us as a business partner as easy as possible for our customers. We offer tailor made solutions based upon our customers’ needs.

We are always aiming to fulfill our customers’ expectations. Our customers and partners gain cumulative benefits with Katrin: we ensure that environmental, social and economic impacts are in perfect balance. 

Our vision is to be the brand that our customers recognise as embodying the following core values:

  • Easy – we help customers to do better business in an easier way (by offering them handy sales tools & growth driving services)
  • Insightful – based on our market knowledge we provide tailored solutions and business opportunities 
  • Trustworthy – we are reliable in every aspect of the partnership from the product  right through the whole value chain 

Early life
Our Katrin AfH brand was one of the first away-from-home tissue brands in Europe, having been introduced in 1974. The word “Katrin” originates from the Metsä Tissue Katrinefors mill, which was founded in 1765. The mill was named after the founder’s wife and is the origin of the brand and products that we know today. 

A responsible forest industry group

​​Our Katrin brand products and solutions are produced by Metsä Tissue - a leading tissue and baking & cooking paper producer in Europe. Whether you are a consumer or professional buyer, Metsä Tissue serves you to improve your health, hygiene and wellbeing at home, work or leisure. In addition to our Katrin brand, our brands include Lambi, Mola, Serla, Tento and SAGA.

Metsä Tissue is part of Metsä Group, a Finnish forest industry organisation that operates in 30 international markets and with production facilities in seven different countries and about 9.300 employees, so we have a very strong and reliable background, to ensure stability and long lasting partnerships. 

All Metsä Group’s business operations are committed to follow the international principles of sustainable development and require ethical working methods. We always consider the social, environmental and economic effects of our operations.

We cover the entire value chain for wood, including tissue and cooking papers, paperboard, pulp, wood products, and wood supply and forest services. Our strong wood and fibre expertise is concentrated in fields where we have a clear competitive advantage and a bright future. All of the wood raw material we use is fully traceable. Products made from renewable raw materials are in high demand, as competition for natural resources is tight.

Learn more about Metsä Group here >